RESOURCES
LEARNING CENTER
LIBRARY
ABOUT
TEAM
THE DAKOTA WAY
CAREER
CONTACT SALES
EVENTS
PRICING
PRODUCTS
MARKET PLACE
SALEFORCE APP
SERVICES
FUNDRAISING
CLIENTS

dakota
A Proven Billion Dollar Fundraiser

"Built by Fundraisers for Fundraisers"


Learn how you can:

1

Existing accounts & contacts


2

Continous updates & more


3

New accounts & contacts


Learn more


What is Dakota Marketplace?

Dakota Marketplace is based upon the belief that the larger number of qualified buyers a business has, the more revenue they will generate. We believe the thing that matters most to a business is their total addressable market (TAM) of companies that buy what they sell. It’s a belief that investment distribution has changed, salespeople are asked to cover more channels that ever before and don’t have the time to build their TAM from scratch. Marketplace provides an investment firm an instant TAM of qualified institutional investors.

Marketplace Contains Active Searches across all Channels

Quickly connect with allocators currently looking for the investment strategies you offer. The searches feature in Dakota Marketplace shows active allocator searches and the specific asset classes they’re looking for.

Get In-Depth Account Information

Quickly access the critical information you need to gather before calling on a lead. From an in-depth description of the account to a detailed list of relevant contacts and the asset classes they cover, Dakota Marketplace puts it all at your fingertips.

What is Dakota Marketplace not?

Dakota Marketplace is not a massive data set of 100,000+ accounts and contacts. It’s a highly selective group of investment allocators (~3,200 accounts, ~11,000 contacts) that an investment sales professional would want to call on to raise money. All accounts are verified that they allocate capital to outside managers. All accounts and contacts are updated daily by the Dakota Investments sales team.

How is the Marketplace data updated?

Marketplace is unique because the creators of the database use the database daily to raise money (Dakota Investments sales team), so it’s naturally updated by its users.

Additionally, Dakota created a system for updating the data in other ways: 1) We have a four person database administration team who updates the data daily; 2) We use an email bounce technology that runs daily that identifies bad emails addresses; 3) We use an email address updating technology that to help us find new email addresses; and 4) we use LinkedIn to see when contacts change their LinkedIn profile and then we update the contacts in Marketplace.

What accounts and contacts does it include?

Intermediary Channels

Intermediary accounts and contacts include RIAs, Multi-Family Offices, Family Offices, Banks, Bank Trusts, Independent Broker Dealers, top Wirehouse Teams, Mutual Fund Sub-advisory and Insurance Sub-advisory.

Institutional Channels

Institutional accounts and contacts include Institutional Consultants, Alternative Investment Consultants, OCIOs, Foundations and Endowments, Public and Corporate Pension Funds, Insurance General Accounts, Fund of Funds, Hospital Endowments and many other specialized institutional pools of capital.

Are Marketplace Account and Contacts more focused on the Intermediary channels?

No. We have raised over ~$10 billion in the Institutional channels in addition to the ~$20 billion we have raised in the Intermediary channels, so Marketplace data is deep and accurate in both the Intermediary and Institutional channels.

We currently raise capital for a real estate debt fund, a private equity fund and a private credit fund, where we focus on the Institutional channels.

How is Marketplace different from other institutional investor databases?

Each institutional investor database serves a specific purpose and has a focus. Prequin focuses on alternatives; RIA Database on RIAs and other intermediary channels; Discovery on RIAs and Insurance agents; Money Market Directory on institutions; FinSearches on Searches; MandateWire on searches; Genesis on sub advisory and IC Research on Institutional Consultants.

Dakota Marketplace has a different focus. Marketplace is focused on the investment sales professional and how they work. Investment sales professionals need to spend their time setting up meetings, not researching who to call on. We provide the investment sales professional a highly selective, accurate and up-to-date set of investment allocators to call on to set-up meetings. No research required.

What types of firms use Marketplace?

Marketplace is built for investment sales professionals at any investment firm who raise capital across all asset classes, including long-only equities and fixed income, hedge funds, alternative strategies of all kinds and private equity, private real estate and private credit.

Investment firms that do not raise money each year, like a private equity fund, can still benefit from Marketplace as we have a service that syncs our Marketplace Data with their Salesforce, keeping their accounts and contacts updated on a daily basis, so when they need to raise capital their data is fresh.

What does Marketplace cost?

Marketplace is $11,500 annually for two user licenses.

Does Marketplace include additional information on accounts?

Yes. We include Account Descriptions, which gives our subscribers an in-depth understanding of an Account written by an investment sales professional. The key factor here is that the Account Descriptions are written by a peer in the industry, one of the Dakota Investment Sales Professionals, and they know what an investment salesperson wants to know about an account.
We include Investment Preferences where we check the boxes of whether a firm will invest in active management, private equity, private real estate, MLPs, private credit, infrastructure, muni’s, what type of fixed income, etc. So before calling a firm, you have a general idea of what they invest in. We include the name of the consultant(s) an allocator uses if they use a consultant.
We do not include any proprietary information on what firms are invested in unless that information is publicly available.

Dakota Live! Past Calls are Located Within Marketplace

With over 70 Dakota Live! Calls and 9 Dakota Live! for Alternative Investment Strategies, all past content is located within Marketplace. That includes over 80 Allocator Interviews, 40 Metro Area Reviews and 85 Key Account Overviews. The content is conveniently located within each Metro Area, Account screen and Contact screen for easy viewing.

Built for Fundraisers by Fundraisers?

See how Marketplace's highly selective set of allocator contacts can help you quickly and easily schedule meetings with institutional investors. No more researching who to call on. Get started today.